Directors’ report - continued
Review of the business - continued
The Company’s cost of sales decreased to €646,209 (2023: €996,348), primarily due to optimised platform-
related costs and operational efficiencies. The gross profit for the year increased significantly to €3,289,661
(2023: €842,750).
Administrative expenses amounted to €3,247,767 (2023: €3,552,011). The primary components of
administrative expenses included depreciation and amortisation amounting to €2,758,057 (2023:
€2,662,649) and employee benefit expenses (including directors’ fees) amounting to €135,111 (2023:
€274,930).
Finance costs amounted to €394,225 (2023: €740,464), driven primarily by the annual 5.9% interest on the
bonds issued by the Company during 2019, net of interest income. The decrease in finance costs compared
to 2023 was achieved due to strategic liquidity management, including interest income from investments in
Treasury Bills and loans provided to the immediate parent and the ultimate parent.
The Company reported a loss for the year amounting to €348,823 (2023: loss of €2,999,178), including
amortisation charge amounting to €2,704,117 (2023: €2,606,212), reflecting significant improvement to the
prior year.
Financial Position
The Company’s financial position is set out in the statement of financial position on page 10.
As of 31 December 2024, the Company’s total assets amounted to €23,950,426 (2023: €24,388,357). The
Company’s main asset remains the Enji technology platform, which had a net book value of €5,311,722
(2023: €7,565,357). The loan to the immediate parent company, amounting to €1,800,000 (2023:
€1,800,000) was provided to enable Gameday Group plc to partially finance the repurchase of the Bethard
Brand. Furthermore, the Company extended a €5,000,000 loan to the ultimate parent, Cherry with Friends
AB during March 2024, which loan bears an annual fixed interest rate of 6%.
Trade and other receivables amounted to €6,699,367 (2023: €5,152,156), which include €5,551,802 (2023:
€4,866,117) related party receivables. Also included in these trade and other receivables is a balance
receivable related to the disposal of the Bethard Brand during 2021 by Gameday Group plc, and the Group's
acquisition of Prozone Limited during February 2023. This balance amounted to €3,755,714 (2023:
€3,763,160), net of loss allowance.
Following the payment of bond interest relating to the 2019 bonds of €872,067 (2023: €870,964), cash and
cash equivalents amounted to €5,018,602 (2023: €9,720,543). The decrease in cash and cash equivalents
was due to cash outflows from investment activities amounting to €5,126,854 (2023: €2,863,047), cash
outflows from financing activities amounting to €1,194,788 (2023: €995,320) and operational cash inflows
amounting to €1,619,701 (2023: outflows of €1,529,786).
The Company’s main liability was €14,762,100 (2023: €14,762,100) 2019 bonds, trade and other payables
amounting to €806,375 (2023: €863,032) and lease liabilities amounting to €135,071 (2023: €187,481).
During the year, the Company’s share capital remained constant at €20,580,000. The Company’s current
asset ratio stood at 13.50 (2023: 16.15), and hence, its liquidity position remains sufficient for the Company
to continue to honour its liabilities when they fall due for the foreseeable future.